No one understands the alarming impact not eating breakfast has on students better than teachers. In fact, the Kellogg’s Breakfasts for Better Days Survey of active teachers across Canada reveals that 85 per cent would characterize hungry students as being unable to concentrate, and more than half (53 per cent) describe hungry children as “unable to learn.” The survey also found nearly half of all teachers (44 per cent) see children arrive at school hungry every day.
It is sad for me to think that children are going to school hungry in this great country of ours! But, it is the reality of our society. The numbers are staggering, and it all boils down to that if kids are hungry they aren't learning.The net result of hunger in the classroom is lost education. Over a third of teachers (37 per cent) believe children who arrive at school hungry lose between 1 to 2 hours of valuable learning time each day. This can add up to 388 hours or 65 school days (3 months!) of lost learning each school year.
Now when we buy a box of Kellogg's cereal we are helping to give a school aged child a better day of learning by supporting breakfast club programs all across Canada.
We are so lucky to have a breakfast program every Thursday morning in our community. It is free for children, and offers them a hot, nutritious breakfast to start their day. Last year our program was in jeopardy and scrambled for donations to see the year through. I am so pleased to have the flyer come home from school letting parents know that the program is running again this school year.
We can all help, simply by purchasing a box of Kellogg's cereal. For each box of cereal purchased, Kellogg's will donate $0.50 to a maximum of $50 000 to breakfast program partners.
No child should go to school hungry, and breakfast clubs can make a positive difference. The Kellogg’s Breakfasts for Better Days Survey revealed almost all (93 per cent) teachers in schools with breakfast clubs say having one positively impacts their ability to effectively teach and for their students to learn.
For more than 10 years Kellogg has supported breakfast clubs across Canada and this year, the Company is committed to donating even more and making it easier than ever for Canadians to buy a box and help feed children and families who need it the most. For every box of cereal sold, Kellogg Canada will donate $0.50, to a maximum $50,000, to its breakfast partners across the country. This is in addition to the more than one million dollars donated to breakfast clubs from coast to coast to date – all in an effort to meet our global Breakfasts for Better Days commitment to donate one billion servings of cereal and snacks to children and families in need by the end of 2016.