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Saturday, December 3, 2011

Our Friday night visit to McDonald's McCafe #EqualCanada #CBias

McDonald's Canada has made a big push in recent months to be considered the first choice in coffee.  They have even gone so far to renovate many restaurants, to give them grown-up appeal.  Gone is Ronald McDonald and in his place are high-backed comfortable seating, wi-fi access and big screen televisions on the wall showing a Canadian favourite - a hockey game.

Yet, the kids are still excited by a visit to our local McDonald's.  There is still a play area tucked inside, and in all honesty it is now a relaxing treat to sit, sip on a coffee,  and wait for the kids as they play.

Often, my children associate @McD_Canada as a reward or special treat.  If I've asked them to be well behaved for an event, they will ask if getting a Happy Meal could be a reward for doing what I've asked.  Or, sometimes a meal at McDonald's, on a Friday night is a good way to end the week, and that is exactly how we kicked off this weekend!

After our meal, the kids headed into the play area, and I returned to the counter to order a coffee.

The staff member behind the counter asked me what I would like in my coffee.  I was a little surprised by his asking since, I had noticed sugar, and sweetener  at the condiment station.  I had assumed that the customer was handed a black coffee and we could dress it as we wished, with what was available at the station.    But, since he was asking, I requested Equal Sweetener in my medium coffee.  After a moments hesitation he informed me that Equal wasn't a choice he could offer.  Then, I inquired about a comment card to request that McDonald's consider adding @EqualCanada as an option for their customers.  The staff member directed me to McDonald's.ca to voice my request, as there weren't any comment cards available in store.

As I was ordering my coffee, the customer next to me was also ordering one as well, and I overheard her asking for sweetener.  As we both stood at the counter waiting for our orders to be ready, I took the opportunity to speak with her and ask her what her sweetener of choice was.  After a brief discussion about sweeteners, she agreed with me that McDonald's could offer their customers a choice when it came to sweeteners.

When I returned home, I took the time to visit McDonald's.ca to look for an online comment form.  Not finding that, I instead decided to take the customer satisfaction survey, this is where I found a space to voice my request.

I think McDonald's has done a great job with the McCafe concept.  They are definitely marketing McCafe to adults and just by watching the number of people walking out with coffee cups or sitting around enjoying coffee, they are on track.

Folks like to have selection and options when ordering, and offering Equal Sweeteners would only make the McCafe experience all that much...sweeter!

Find out more about Equal Canada on facebook.

Disclaimer: This shop has been compensated as part of a social shopper insights study for Collective Bias. #CBias All opinions expressed here are mine, yours could differ.


Tammi @ My Organized Chaos said...

You know, that is very true! So many options, yet not all...

Hope you had a fantastic time with the kids!

My Organized Chaos

Hailey said...

I love that you touched on the improvements McDonald's has been making lately....I honestly hadn't even considered the *why* they were doing renos (okay that's not true...the wendy's across the street just did renos so I assumed they were competing. LOL)..great post :)

ter@waaoms said...

It'll always be Rotten Ronnies to me.

(I don't even like coffee)

Gingermommy said...

Happy meals are a part of being a kid :) My kids love McDonalds

organicmama said...

Glad you had a fun dinner out with the kids, I'm sure it was well deserved! :)

blueviolet said...

This is interesting to me because I don't drink coffee so I don't really know the world of sweeteners. I don't think I've ever used one in my life.